Cultural Considerations for Optimization of Innovation Essay Example for Free

Cultural Considerations for Optimization of Innovation Essay Innovations that drive organizations are influenced by cultural elements. Change is a constant in the business world today and those company’s that are able to manage the cultural considerations that are needed for the optimization of innovation will have a better chance at success. Innovation is driven by the need to keep pace with change. The culture that an organization sets forth will help drive the type of innovations that develop within the company. Innovation can be used for two purposes in business: 1. â€Å". . . some organizations recognize they are not growing fast enough and look to innovation to revive growth. . . (Collins 2007)† and 2. â€Å". . . other organizations want innovation to bring them valuable market differentiation (Collins 2007). † A company culture that encourages innovation maintains optimization of innovation. Thomas Gutteridge, Dean of the College of Business Administration at the University of Toledo, posits that â€Å". . all parties must understand and accept each others’ unique culture and develop a mutual set of expectations (Gutteridge 2007). † Those organizations that make innovation a strategic priority foster a culture of acceptance of new ideas and change. Companies, such as 3M, that are successes at optimizing innovation consider four keys for effective innovation (Leavy 2005): 1. placing people and ideas at the heart of management philosophy, 2. iving people room to grow and learn from mistakes, 3. build a strong sense of openness and trust across organization, 4. facilitating the internal mobility of talent. Effective innovation requires a balance between play and discipline; practice and process; and creativity and efficiency (Leavy 2005). In all, company culture must be accepting of new ideas and provide platforms for employees to feel comfortable bringing new ideas to help the organization keep up with change.

Compare And Contrast Two Alternative Systems Of Resource Allocation In

Compare And Contrast Two Alternative Systems Of Resource Allocation In The Economy Economics can be said to be the science which studies the relationship between scarce resources, with alternative uses, and consumers’ unlimited wants. Therefore the ‘problem’ of resource allocation can be seen to be central to the basic economic problem. In this way , how resources are allocated throughout an economy is of great importance and different types of economies employ different methods to achieve this allocation. All economies have this same basic economic problem of ‘what’ to produce, ‘how’ to produce it, and ‘for whom’ to produce it. Deciding what to produce involves choosing a certain allocation of resources, in order to produce a particular combination of goods. The method of choosing the resource allocation varies, according to the economy in question. There is also the question of how to produce the goods which you require. ‘Any particular output can usually be produced by several different techniques, ranging from ones using a large quantity of labour and only a few simple machines, to ones using a large quantity of automated machines and only a few workers.’ (R.G.Lipsey; 1989) Different economies also vary in the way that national product is distributed throughout the individuals and groups within the society. The methods which a society uses in order to tackle these questions determines the type of economy it is. There are various methods of resource allocation and the two most extreme cases are the contrasting methods of the ‘free-market’ and the ‘command’ economies. ‘In a market economy, the allocation of resources is the outcome of millions of independent decisions made by consumers and producers, all acting through the medium of the market’ (Lipsey; 1989) The free-market economy depends upon the interaction of consumers and producers, all acting in their own self interest. The allocation of resources throughout the economy occurs via the ‘price system’ a system which sets the free-market economy aside from the command economy. This system works in conjunction with the theory of demand and supply, that is, price is a function of the demand and supply of goods and services. An example of this could be illustrated using the markets for beef and pork. Let us say that, due to the recent British Beef crisis, the market demand for beef has ... ...ice of a good, are those for whom the goods and services are produced. In a command economy the central authority decides what, how, and for whom to produce in order to create the best economic situation. In practice, however, there are no purely command or free market economies, all economies are mixed with a tendency towards either extreme. The U.K may be said to be free-market, yet the government intervenes in order to combat the inequitable free-market attitude by monitoring resource allocation through benefits, taxation, subsidies and other policies. There are arguments or and against both free-market and command economies, however the modern trend of former planned economies moving towards the free-market attitude, despite problems during transition, seems to indicate that perhaps the advantages of the free-market outweigh the disadvantages and that the ‘free-market based’ modern mixed economy is more attractive than command based economies. BIBLIOGRAPHY Beggs, Fischer, Dornbusch (1997) : Economics 5th Edition. R.G.Lipsey (1989) : An Introduction to Positive Economics. C.Weststrate (1963) :Types of Economy. A.Eckstein (1973) : Comparison of Economic Systems.

Malaysian airline Essay

Purposes: In general, a brand’s reputation of Airlines Company might be very important in the eye of people (society). In fact, brand is consider as a promise to customers â€Å"setting up expectations† and with a strong brand it deliver on what it promises by the development of a strong reputation (Aaker 2009, p. 3). This approach seems particularly well suited to the reputation of Airlines Company, in which their brand’s reputation as image can be describe as a very important aspect. The goal of this study is to assess and analyses on the implication of accident to the reputation of Malaysia Airlines (MAS). In this project, I will explore how the reputation of MAS is affected, after the accident on 8 March 2014 (BBC 2014). In particular, I will focus on how MAS’s reputation and brand is significantly damaged by the disappearance of Flight MH370 and how to fix and rebuilding their reputation  and brand’s image after the accident happen. Therefore , the questions arise on how to convince and ensure the safety of MAS in their future operations. Also, the study will examine, test and attempt to measure the trust level of a customer’s perspective (the situational approach) towards MAS reputation after the tragedy occurred. Background: In this age, reputation and brand is become one of essential part of business environment. According to Brigham (2010) claims a business’s most valuable asset is its good name, brand and reputation, as a result brand reputational value is irreplaceable and company must protect it (Brigham 2010, p. 1). Hence, the accident on Flight MH370 is apparently affected the brand and reputation of MAS. As a result, I choose this topic, since it was the current issue in the eye of people around the world, due to the Malaysia Airlines Flight MH 370 went missing less than an hour after take off. Also, the other reason I’m interested to select this issue, because I believe this accident will give a huge impact which can tarnish to the business reputation of MAS. Thus, this topic is important issue now, because it not just involves the company itself, but it related to international accident. Furthermore, I will conduct my study in a literature review, observe the general p eople discussion regarding MH370 Flight incident, and take a survey and interview randomly in Sydney about the mystery of disappearance of MH370. Scope: I will engage in literature review, in order to collect secondary data which is available on the news over a six-week period, from 1 April to 13 May 2014 for approximately 6 hour per week. I will typically observe the discussion of general people regarding the mystery of missing plane MH370 and stay around ten to fifteen minutes in order to observe other people perspective’s in the way they talk, feel and express about MAS reputation after the accident occurred. On some days I may come at other times of the day for survey. In this case, I will make a questionnaire regarding the people perspective’s generally of MAS reputation after the MH370 Flight incident. This questionnaire will be given to a random people whom I meet in Sydney (city area) and I will distribute the questionnaire also by email and other social networking sites. Moreover, I will schedule structured  interviews, but I will interview randomly to a general people in Sydney as informal question re garding their opinion and judgement about MAS reputation after the missing plane MH370, as needed to clarify and provide insight perspective of MAS reputation’s value into specific conversations. Theoretical framework: I will be guided most generally by the concept of branding in the International Marketing field, since branding is develop a company reputation in long term and it may be consider as one of the most important decisions made by marketing managers (Kohli, 1997, p. 206). The concept of branding leads to build a reputation in the mind of consumer as company image (identity) as seen from the outside and it about company brand is who they are, what is their strength, integrity and reputation, so its not simply on how company logo is displayed, but rather than that, it involves the emotional and intellectual response to target audiences (Stine 2008, p. 2). The corporate reputation can be consider as corporate image which is content identify, image, prestige, goodwill, esteem and standing (Wartick2002 as cited in Dolphin 2004, p. 81). Also, the corporate reputation is most influenced by the actions of an organization rather than a successful of PR campaign (Lewis 2001, p. 31). Consequently, based on research a good reputation allows a company to easily attract customers companies by the establishment of reputation for delivering high-quality products and service (Ngwese and Zhang 2007, p. 30). Research show that a firms’ reputation is consider to the success or failure of its brands, so it is very important for a firm to maintain or advance their reputation (Herbig and Milewicz 1993, p. 18). In addition, research show a good corporate reputation leads firms to enhance financial and market performance, as a result the corporate reputation appears to emerge as a critical dimension of benchmarking of a firm performance (Lee and Roh 2012, p. 649). Hence, it is very important to get a good reputation; company must be truthful, reliable and consistent about the offering product or service in order to get a customer loyalty (Melewar, Nguyen and Abimbola 2013, p. 1). Brands and brandings have such a profound impact on the society as whole a not just on people who buy or used their product and service, thus an ethical brand enhances the firm’s reputation, since such a good reputation  reinforces the brand in turn (Fan 2005, p. 341). However, any unethical behaviour of misconduct will severely damage or even destroy the total intangible asset of company, so in order to retain and advance company name, marketing managers must concern and implement 6Cs of corporate marketing which are corporate identity, corporate branding, corporate communications, corporate image and corporate reputation must be integrated under the umbrella title of corporate marketing (Fan 2005, p. 341 and Balmer & Greyser 2006, p. 730). According to Kotler and Keller (2006), brands are very important for both the company and the consumers, because brands indentify the source or maker of a product and service and allow consumers either individuals or organization to assi gn responsibility to a particular manufacture or distributor (Kotler and Keller 2006 as cited in Ngwese and Zhang 2007, p. 19). In this case, the brand reputation can be good or bad, strong or weak, its depend on how the company maintain their performance of reputation and it crystallizes how people feel about that reputation based on whatever information they have about the brand is regarded and respected (Ngwese and Zhang 2007, p. 31). I am exploring the meanings of brand reputation of MAS which is apparently affected after MH370 Flight incident. In this research, I hope to achieve the solution on how to fix and rebuilding the reputation of MAS Company and find the solution on how to get a trust back from customer itself. Also, find the way on how to maintain the customer loyalty after accident happen. Moreover, conclude the outcome on how far the correlations regarding brand reputation can affect the consumer’s perception. At the end, get the results regarding on the current level of customers’ confidence and trust in general people towards MAS reputation. Method: 1. Conduct a literature review on the implication of accident to the reputation of MAS. 2. Observe the discussion of general people about the mystery of missing plane MH370, for example: in collage or in a public place if somebody or friends talk about MAS Flight incident. Therefore, I will come closely and have a discussion with them in order to observe their opinion and judgement  regarding their own way on how they talk, feel and express their perspectives about MAS reputation. 3. Interview randomly to a general people in Sydney (city area) to clarify and provide insight into conversations. Thus, I will try to conduct these interviews shortly after conversation of interest to a general people who discusses regarding the accident to the reputation of MAS. The common strategy for the interviews is to begin with broad and general questions and follow up on the interviewee’s response in order to capture the person meanings and get their perception and to avoid imposing my meanings on the interviewee. I will use structured interviews in order to ensure that answer can be reliably aggregated (consistent), also it can reach a large sample, so a representative sample is possible can be used to make statements. While the interviews will not be formal but it structured, it more likely as informal and the kinds of questions I will ask include the following: a. What do you feel regarding the mystery of missing plane MH370? b. What do you think about the reputation of MAS after the accident occurred recently? c. What do you think that MAS should do in order to solve the tragedy of missing plane MH370? d. Do you still believe that MAS have a good reputation after the MH370 Flight incident? e. If you have a chance to travel going to overseas, do you still have trust to fly with MAS, despite the missing Flight MH370? f. Do you believe that MAS will improve their management of security and safety as their offered the flying service in the future? 4. Conduct a simple survey by a questionnaire paper regarding the people perspective’s generally of MAS reputation after the MH370 Flight incident. This questionnaire will be given to a random people whom I meet in Sydney (city area) and I will distribute the questionnaire also by email and other social networking sites. The reasons, I’m using questionnaires because it’s practical (I can do and conduct), realistic, sensible, handy, useful and convenient method. The outcome of conduct questionnaires can usually be quickly and easily interpret the result. 5. Write a research report that combines my understanding of own horizon and perception of the relevant theory and previous research with the outcomes of my empirical research. Simple Gantt chart: Limitations: Time constraints (limitation) of the semester require less time than may be ideal for research study. By collecting secondary data for only six hours a week for six-weeks, there are bound to be very difficult to evaluate the accuracy of secondary data, and the quality of internal secondary data may be exaggerated or biased, since I rely on secondary data from the news. Being an outsider may also limit what is revealed to me. The interview and survey it can be difficult to obtain reliable data on attitudes, opinion and values (unless validated questionnaires are used). Delimitations: I am choosing to not find the data from primary resources which is not available (not exist) and it’s not allowing the access of data. Thus, I’m used the secondary data from the news which is available, in order to look a broader of perspective regarding the understanding of general people in society towards the reputation of MAS. It is often cheaper and it saves time than doing primary research. Additionally, I will not use unstructured interviews because; a lot more time consuming in comparison to other research methods and it can be difficult to interview a large sample, affecting the data’s generalise and representativeness, also prone to digression and much of the data collected might be worthless. References Aaker, J 2009, ‘Building Innovative Brands’, Stanford Graduate School of Business, pp. 1-38, viewed 5April 2014, . Balmer, M.T.J and Greyser, S.A 2006, ‘Corporate Marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation’, European Journal of Marketing, Vol. 40 Iss: 7/8, pp.730 – 741, Emerald, viewed 2 April 2014 BBC 2014, ‘Missing Malaysia Airlines plane’, News Asia, viewed 1 April 2014, Brigham, A. F 2010, ‘Your Brand Reputational Value Is Irreplaceable Protect It!’, Forbes, pp. 1, viewed 5April 2014, . Dolphin, R. R 2004, ‘Corporate reputation – a value creating strategy’, Corporate Governance, Vol. 4 Iss: 3, pp.77 – 92, Emerald, viewed 4 April 2014 Fan, Y 2005, ‘Ethical branding and corporate reputation’, Corporate Communications: An International Journal, Vol. 10 Iss: 4, pp.341 – 350, Emerald, viewed 2 April 2014 Herbig, P and Milewicz, J 1993, ‘The relationship of reputation and credibility to brand success’, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp.18 – 24, Emerald, viewed 5April 2014 Kohli, C 1997, ‘Branding consumer goods: insights from theory and practice’, Journal of Consumer Marketing, vol. 14 Iss: 3, pp. 206 – 219, Emerald, viewed 5April 2014 Lee, J and Roh, J.J 2012, ‘Revisiting corporate reputation and firm performance link’, Benchmarking: an International Journal, Vol. 19 Iss: 4/5, pp.649 – 664, Emerald, viewed 3 April 2014 Lewis, S 2001, ‘Measuring corporate reputation’, Corporate Communications: An International Journal, Vol. 6 Iss: 1, pp.31 – 35, Emerald, viewed 4 April 2014 Melewar, T.C, Nguyen, B and Abimbola, T 2013, ‘Corporate branding, identity, image and reputation (COBIIR)’, Marketing Intelligence & Planning, Vol. 31 Iss: 5, pp. 1, Emerald, viewed 3 April 2014 Ngwese, E.R and Zhang 2007, ‘Brand Reputation in International Marketing’, Master of Science in International Marketing, pp. 1-65, University of Halmstad, viewed 4 April 2014, . Stine, G 2008, ‘The Nine Principles of Branding’, Polaris Inc. Branding Solutions, pp. 1-33, viewed 5April 2014, .

Remoteness and Loneliness in Wuthering Heights by Emily...

Remoteness and Loneliness in Wuthering Heights by Emily Bronte Emily Bronte loved nature and spent most of her childhood on the remote Yorkshire Moors near her home in Haworth. Emily found that the Moors were a place of peace and sanctuary where she could retreat to relax and follow one of her most favourite past times, which was writing. However she knew that in a matter of seconds the Moors could change into a wild and savage wilderness. Emily chose this ever-changing setting for her only novel Wuthering Heights. Wuthering Heights tells the tale of two families living in and around the bleak Yorkshire Moors near a small village, very similar to Haworth, called Gimmerton. This setting mirrors the personalities of the†¦show more content†¦These changes in location throughout the novel represent the shifting fortunes of the characters. it was beautiful - a splendid place carpeted with crimson, and crimson-covered chairs The interior of Thrushcross Grange represents the superficial and sometimes foolish personalities of its inhabitants. †¦ they had nearly pulled in two between them. The idiots! That was their pleasure! to quarrel who should hold a heap of warm hair †¦ We laughed outright at the petted things, In this quote Heathcliff is describing his scorn at the petty argument between Edgar and Isabella Linton that himself and Catherine had watched through the window of Thrushcross Grange before they had been caught by the Lintons. He is obviously disgusted at their foolish behaviour and cannot understand why they would want to quarrel when they have the best of everything. The interior is also an indication of the high social status of the inhabitants. Perhaps Emily chose to write about opposite families at opposite ends of the social scale, as social status was very important when she was alive. Emily would have been very accustomed to the ways of the working class and the much talked about upper class. Without the remote setting of the Moors Wuthering Heights would not have been as believable and realistic. If it were set in London or another large city it would have been impossible for Heathcliff to imprison Cathy and